Award-winning advisor on legacy, exits, and growth
The WP Awards shine a spotlight on excellence across wealth management, and this year’s Desjardins Award for Rising Star Advisor of the Year went to Jonathan Hunt, Associate Consultant at Dennis Hunt and Associates of IG Private Wealth.
Hunt distinguished himself by tackling a pressing issue: helping business owners prepare for successful exits. Drawing on his upbringing in a family business, he has made exit planning a cornerstone of his practice.
“I’ve always had a front row seat at the sacrifices, the risks, the late nights that go into building something from the ground up,” Hunt said. “What I noticed is many owners focus so much on building the business that they don’t always think about how they’ll one day exit. That’s where I felt I could make a real difference.”
His advice for business owners within three to five years of stepping back is clear: start early.
“Treat your exit like a business strategy, not a retirement plan. A good exit isn’t just about the sale — it’s about creating options, protecting your legacy, and maximizing the value of what you’ve built.”
For Hunt, a successful transition is about more than numbers.
“Legacy isn’t just financial; it’s also about purpose. When done right, we help turn a successful exit into a launch pad for generational opportunities.”
Winning the Rising Star award was both humbling and motivating:
“It’s a reminder that the work we’re doing really matters — helping business owners’ transition confidently and preserve their life’s work is something worth recognizing. I’m proud, but more than anything, I’m motivated to keep raising the bar.”
To fellow young advisors seeking to make their mark, Hunt emphasized the importance of focus and authenticity:
“Don’t chase everyone. Go deep with a niche that you truly care about. The more specialized you are, the more value you can offer — and always remember, clients remember how you made them feel, not just what you recommended.”
Watch the full WP TV interview with Jonathan Hunt to see how he’s redefining exit planning and leading the way for the industry’s future.
