Wealthsimple launches zero-commission options and gold trading as client confidence in DIY investing grows
Wealthsimple Inc. has reached a significant milestone, with assets under administration surpassing $100bn—three years ahead of its original target, according to company disclosures cited by BNN Bloomberg.
The privately held financial platform, founded in 2014, reports that its assets have roughly doubled in the past year, reflecting the rapid adoption of digital wealth solutions among Canadian investors.
Wealthsimple has responded to this momentum by unveiling a suite of new products and features, as reported at the fall 2025 edition of Wealthsimple Presents: For Nerds Only.
The company now offers zero-commission options contracts, direct indexing portfolios designed for tax-loss harvesting, and fractional ownership of physically-backed gold.
Wealthsimple states it is the first Canadian brokerage to provide true zero-commission options, eliminating per-contract fees that persist elsewhere in the industry.
The company has also introduced changes to its gold and crypto trading offerings.
Clients can now trade real gold 24/7 in Canadian dollars, with physical storage at no cost and the option for home delivery.
Wealthsimple will soon launch branded gold coins, including a limited edition produced by the Royal Canadian Mint, with redemption available starting November 2025.
Wealthsimple’s mutual fund exchange feature allows clients to transfer accounts with mutual funds to the platform, with transfer fees covered and reinvestment into lower-fee portfolios.
The company also offers full-service wealth management, providing access to advice and services typically reserved for family offices, with fees dropping as client assets grow.
Looking ahead, Wealthsimple plans to roll out additional products through 2026, including the Summit Portfolio for access to private markets, advanced options strategies, and AI-powered research and trading features.
